Post by account_disabled on Mar 4, 2024 3:34:42 GMT -6
Sande Categories Online communication , Social networks , Retail marketing , Video marketing What is Live Shopping and how to use it for your brand Live Shopping is a sales trend that combines the use of live video, social networks and e-commerce . In fact, although the term may not be entirely familiar to you, we are sure that you have witnessed an event of these characteristics on TikTok, Instagram, Amazon, Twitch, YouTube or other social platforms. But before we begin the noble art of selling online, we need to clarify several aspects: what is the definition of Live Shopping ? Where did this trend originate? When did you reach the peak of your development? If you are wondering what Live Shopping is , we can define it as a digital sales and marketing strategy that uses live broadcasts or streaming on different platforms with the aim of letting the audience know the benefits of a product or service.
What are the main companies that use this technique? Mainly, those related to retail marketing : fashion stores, shoe stores, shopping centers, etc. This method allows achieving an optimal degree of interaction BTC Users Number Data on the part of the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time . Live Shopping has its origins in China , more specifically in one of its most famous and recognized companies: Alibaba. In 2016, the corporation launched Taobao Live, a platform specialized in live commerce that revolutionized the Chinese market, reaching its peak in 2020 during the Covid-19 pandemic. From this moment on, this strategy would become universal, reaching large and small companies around the planet. Why you should include Live Shopping in your marketing strategy Live Shopping is not a simple trend with an expiration date. It is a new sales model that is here to stay and that promises to completely revolutionize the market.
The e-commerce industry grows every year with the formation of new small businesses around the world. People are bombarded every day, without any break, with new brands, advertisements, promotions, newsletters, etc., for different products. In a context like this, in which your target is overstimulated with so much information, in order to stand out from your competition, it is essential that you use a good Live Shopping strategy in your digital marketing plan . Showing your products live through different platforms and collaborating with influencers who promote your products on their channels are two avenues that should be explored if you want to stand out from the rest of the companies in your sector. Benefits of Live Shopping And in case we had not yet convinced you to fully immerse yourself in the exciting world of Live Shopping , we will tell you some of the benefits that you will achieve by implementing this interactive purchasing strategy in your marketing plan.
What are the main companies that use this technique? Mainly, those related to retail marketing : fashion stores, shoe stores, shopping centers, etc. This method allows achieving an optimal degree of interaction BTC Users Number Data on the part of the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time . Live Shopping has its origins in China , more specifically in one of its most famous and recognized companies: Alibaba. In 2016, the corporation launched Taobao Live, a platform specialized in live commerce that revolutionized the Chinese market, reaching its peak in 2020 during the Covid-19 pandemic. From this moment on, this strategy would become universal, reaching large and small companies around the planet. Why you should include Live Shopping in your marketing strategy Live Shopping is not a simple trend with an expiration date. It is a new sales model that is here to stay and that promises to completely revolutionize the market.
The e-commerce industry grows every year with the formation of new small businesses around the world. People are bombarded every day, without any break, with new brands, advertisements, promotions, newsletters, etc., for different products. In a context like this, in which your target is overstimulated with so much information, in order to stand out from your competition, it is essential that you use a good Live Shopping strategy in your digital marketing plan . Showing your products live through different platforms and collaborating with influencers who promote your products on their channels are two avenues that should be explored if you want to stand out from the rest of the companies in your sector. Benefits of Live Shopping And in case we had not yet convinced you to fully immerse yourself in the exciting world of Live Shopping , we will tell you some of the benefits that you will achieve by implementing this interactive purchasing strategy in your marketing plan.